RocSci is a tuition-free public charter school for the students and families of Rochester. The Charter School currently serves kindergarten & first grade students and will add a new grade level until they are a full K-12 school district!
The Challenge
Rochester Academy of Science, a charter school, sought to boost its community engagement and student enrollment through effective marketing strategies. The challenge lay in creating appealing and informative social media campaigns, flyers, and posters that would resonate with both prospective students and their parents, effectively conveying the school's values and academic offerings.
The Solution-
My comprehensive approach involved understanding the school's ethos and target audience to craft a coherent and impactful visual identity. By designing captivating social media marketing campaigns, eye-catching flyers, and informative posters, we aimed to enhance the school's brand perception and connect with prospective students and their families.
The Approach-
Our approach commenced with a thorough understanding of the Rochester Academy of Science's core values and target demographics. This knowledge shaped a distinctive visual identity, encapsulating innovation and educational excellence. Leveraging targeted social media campaigns, we spotlighted the school's achievements and academic offerings. Simultaneously, dynamic and informative flyers and posters were designed for strategic distribution, ensuring succinct and impactful communication. The unified strategy prioritized consistent branding and compelling narratives, successfully elevating the school's brand perception and resonating with a wider community audience.
The Conclusion-
The collaboration with Rochester Academy of Science resulted in a transformation of their marketing landscape. The tailored approach led to heightened community engagement and a surge of interest among potential students and parents. By effectively narrating the school's academic journey through dynamic social media campaigns and visually captivating flyers and posters, we propelled the school into a spotlight of academic excellence. The vibrant and cohesive branding has not only strengthened the school's presence but has also affirmed its commitment to quality education, resonating with prospective students and their families, and establishing the school as an inviting hub of knowledge and growth.
